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DIGI-dition FAQ

What is the most important reason to put my edition one-to-one on the Internet?

Instead of just being a hype, the Internet is now a factor on the market for media consumption. Publishers are therefore looking for possibilities to present themselves on the Web. To employ an editorial staff to daily collect, draw up and publish the news on the Internet is expensive and requires strong investments. It is virtually impossible for a publisher to earn back these investments through payment options for online content and advertising. Many publishers have tried it this way, and had to withdraw their investments afterwards. By offering the printed newspaper (which is already produced) through the Internet, however, the publisher saves a lot of money and human resources. Moreover, he strengthens the brand and he has immediate access to his markets through the Internet.


Is DIGI-dition expensive?

As from January 1st 2005 , the rates of licenses and service fees have been adjusted to such an extent that large and small(er) publishers will be able to get our customised service.
DIGI-dition uses sophisticated techniques, especially concerning security and future re-use of your content (syndication). The fact that DIGI-dition has proven to be very reliable as a daily web publication solution for several international well-known publishers for over three years, says more than words. You can apply for an offer without engagement.


How long will it take for my edition to be online?

It will take six weeks from the moment of our agreement until the launch. In these six weeks the connections, the data-transfer and the stylebook (in which all your wishes concerning user interface and navigation structure will be described in detail) will be implemented and tested together with you.


What will I, as a publisher, have to supply to get my edition online?

DIGI-dition is produced by means of PDF-files of pages. The PDF-format has become the world standard for publishers. The PDF’s can be taken up by  Noviafacts from the design department, but it is even better when Noviafacts takes up the PDF’s in the last stage before producing the print plates. This is because particularly at newspapers, editorial and advertisement corrections are made at the last moment. Our people will take care of the necessary link, so you can pay attention to your own company processes. It is also possible to use TIFF/G4-files, but this will make the DIGI-dition production process more complicated because of the OCR software (Optical Character Recognition) that has to be made. Noviafacts, however, has many years of experience in this field as well.


Can DIGI-dition be linked to my database?

Yes, that is possible. However, since every publisher works with his own database or editorial system, research for every application will be necessary. If the link proves to be possible, an integration plan has to be drawn up. After integration, the production costs of the delivery of the pages can become substantially lower.


Will the user interface be a standard product?

Absolutely not, Noviafacts fully realises that building a brand has cost a lot of money and consequently requires its own environment on the Internet. During the implementation phase, the user interface (including navigation structure) will be completely geared with your needs.


Will the user have to download additional software to read my edition online?

Not at all, many providers of content employ services that can only be read by means of certain additional reader software’s. Most of the users reject this because of a natural aversion against undesirable software on personal computers. Moreover, these reader software’s are very static and not flexible in use. A Reader also has a completely own structure of use, which the user has to learn.

For reading the newspaper through DIGI-dition, you will not need to download tools or software. Anyone who has surfed on the Internet once will be able to effortlessly read the digital newspaper. Both navigation structure and presentation are fully Web-oriented.


How can I draw attention to my digital edition through my website?

You can do this by placing a small browsing flash file of your edition on your website, coupled with a direct link to the e-paper. This draws attention and will persuade Web surfers to find out what is behind the link. From there it is up to you, as publisher, to decide whether the Web surfer will directly enter the e-paper site or a landing page first (which shows information about your e-paper, where a demo version can be viewed, and how the user can log in).


Will DIGI-dition provide added value to my editorial archive?

During the production of DIGI-dition, all articles, photographs, notes, and graphics will be clipped and provided with meta data according to the agreement between the publisher and  Noviafacts. It is possible for the publisher to get the articles back in XML, to store in his editorial archive. Particularly for small publishers this is a perfect opportunity to start a well-structured editorial archive.


Can the articles concerned be used for syndication?

Absolutely! The strength of DIGI-dition is that it is perfect for syndication. You can think of multi-channelling, for example, via mobile phone, PDA and Internet. Noviafacts has the perfect tool available: DIGI-clips for B2B and B2C. With DIGI-clips you can provide your clients with customised information in accordance with their personal interests. Your content can be recycled repeatedly, which is invaluable!


Can I add as many hyperlinks as I want in DIGI-dition?

This is no problem. Linking articles to your editors, linking advertisements to the advertiser’s website, or even deep linking, linking your commercial sites to quires in your edition or specials with your edition; everything is possible!

[top] Can I incorporate multimedia items in my digital edition?

This is exactly what DIGI-dition is about. A reader who sees a photograph on a page can get direct access to additional text, sound, photo-archive, video, animation or any other multimedia format that can be opened in the standard browser, simply by clicking on that photograph.

[top] Is my content safe?

It is beyond your control as a publisher to know whether at home a reader will copy or scan every page of your printed edition and distribute it (digitally). You assume, however, that for 99,99% of the readers the effort required to do such a thing is so much that it will not be worth it. Consequently, there is hardly any risk. Content published on the Internet carries the same risk. If you want to combat unwanted distribution, you can provide subscribers or consumers who want to pay online for the edition with a login code to your digital edition. Subsequently, when the reader has access to your content, it is important for the publisher (particularly publishers of newspapers) to make sure that it is not possible for the reader to make a digital print of the article in the same way it is published in your printed edition. After all, you want to avoid that someone will illegally sell your content as cuttings service. Many publishers around the world have been disadvantaged this way for decades.

DIGI-dition has been determinedly developed to avoid this. From the page overview, published content will only be readable in a completely different lay-out within an article template. You can choose this new lay-out yourself. This way, the original article is hard to copy. However, the article will still be digital and available in PDF-format for your own archive and application wishes!


Can I protect my photographs?

You can screen separate photos and photos placed with articles at three levels: by excluding the possibility to zoom, by adding a watermark or by not showing the photo in the article template. The most feasible in the field of illegal copying is the user making a screen capture of the very small, low resolution jpg-file from the DIGI-dition page overview. The publisher will determine what will be considered desirable.


Will the digital version of my edition be a competitor of my printed version?

You can best assess this yourself. Nevertheless, at this moment every publisher has to deal with the influence of the Internet on circulation and advertising incomes. The combination of print and digital provides the publisher as well as the reader with added value, particularly in the field of syndication, personalised content and multimedia applications.

By making a professional business case, with clear opportunities and threats, you will have total control over the influence that a digital version of your edition will have on your circulation and advertising market. There are many marketing scenarios conceivable, for example offering a weekend subscription to the printed newspaper (Saturday and Sunday) in combination with a week subscription to the digital edition (Monday to Friday).

One thing is for sure: you cannot ignore the Internet any longer as a distribution platform for content!